A Design

Triggering emotions

An inspired Design. A sensible Design. A warm and generous Design. A fearless design conveying your values and generating desire. A meticulous yet bold design.

We are pleased to present our new agency, specialised in Design Mobility.

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Our Philosophy

Singular Positivity

We are a French design agency, specialised in mobility. The founders have 20 years experience in developing creative projects.

Thanks to our international ecosystem of talents, we offer a flexible approach and we build bespoke creative teams for our clients, based on their needs and capacities.

We orchestrate the artistic direction of the projects, by anticipating customer’s desires and by reflecting the creative sensitivity of our partners.

Our target is to build an aesthetic story that resonates with the deep soul of the final user and that carries a unique character.

Experience

Flexibility

Talents

Identity

Singularity

We ensure the attractivity of products by having an holistic approach to creative process.

We develop pragmatic but aspirational solutions to amplify the benefits for users.

By increasing consumer desire, our design supports our clients in consolidating and developing the market share.

Our
Offer

Development of Design Projects

• Brand Identity and Product Story
• Creation and development of products
• Prototyping and reveal

Design Consulting

• Artistic Direction, Design Strategy, Trends forecasting
• Consulting in Design and creative process
• Design & Innovation workshops , Design Thinking

CMF Design (Colour, Material, Finish)

• Design of interior and exterior atmospheres
• Development of colours and materials schemes
• Support in selecting and sourcing materials

Our Experience

From mobility to architecture, from shapes to materials

We are excited about the idea of sharing our expertise. We have learned a lot from our collaborations with fantastic companies and extremely talented teams.

We acquired a solid experience about process development, creative Design, CMF Design, communication, project and team management, and brand identity.

We contributed to the creation of new brand identities with strong presence and deep character.

Citroën
CMF Design director

Citroën

CMF Design director

Citroën

CMF Design director

Contributed to the creative design development of automotive projects and concept cars, as part of the creative design team of Citroën.

Contributed to the creation of the new brand identity for Citroën.

Created disruptive design solutions within an otherwise rather conservative market: « feelgood, smart & comfort »

Nissan Infiniti
Manager for Interior design, design strategy & design CMF

Nissan Infiniti

Manager for Interior design, design strategy & design CMF

Nissan Infiniti

Manager for Interior design, design strategy & design CMF

Created the CMF Design team for the Nissan-Infiniti Studio, Beijing China

Created interior designs for future vehicles. Forecasted aesthetic and societal trends for the Chinese market.

Contributed to the global Design Strategy for both Nissan and Infiniti future products.

Created CMF Design solutions for the concept cars Nissan Lannia Concept, Infiniti Vision GT and Datsun Go Concept.

Aston Martin
Head of CMF design

Aston Martin

Head of CMF design

Aston Martin

Head of CMF design

Contributed to the evolution of the brand identity of Aston Martin. Created interior and exterior colours and materials schemes to support the identity: iconic « Designers Specs » for DBX, Vantage and DBS Superleggera ; wolrd first innovations such as customizable metal 3D printed parts on DBS GT Zagato and the felt with 80% wool on DBX…

Contributed to the creation of iconic concept cars : Lagonda Vision Concept, Lagonda All Terrain, AMRB003, Vantage Concept…

DS Automobiles
CMF design director global brand design director

DS Automobiles

CMF design director global brand design director

DS Automobiles

CMF design director global brand design director

Contributed to the creative design development of automotive projects and concept cars, as part of the creative design team of DS Automobiles.

At the launch, every new car offered a range of specific combinations of attractive colours and materials. These combinations resonated with the customer’s souls and increased desirability.

The first step toward the « bespoke for everyone ».

In charge of the artistic direction of all the aesthetic contact points between the brand and the customers.



Ensured that the aesthetic codes of the brand are uniform and coherent. That included the design of the automotive products, the design of the events stands, the design of retail spaces, the design of accessories and lifestyle products and the design of promotional movies and photos.

Zodiac
Manager aesthetic directions

Zodiac

Manager aesthetic directions

Zodiac

Manager aesthetic directions

Contributed to the upstream design developments of a new inflatable boat for Zodiac Nautic.

Identified the overall aesthetic directions to support the creative design development. These directions clarified and strengthened the positioning of the product for the Mediterranean market: “Sport & Chic”

Ligéris
CMF designer

Ligéris

CMF designer

Ligéris

CMF designer

Contributed to the interior design of the headquarters of Ligeris, French property operator, in collaboration with the design agency IWOODLOVE.

Created and developed a range of coloured atmospheres for the overall project.

Created the bill of materials and selected the outsourced furniture to ensure visual quality and homogeneity.

Our Team

Christophe Poinlane

Christophe has an enthusiastic charisma that generates a positive synergy within creative teams.

His passion and expertise for aesthetic design is based on 20 years of experience in mobility, CMF design and design strategy.

Christophe collaborated with many talents within international companies, such as PSA Peugeot Citroën, and local design agencies.

Thomas Leret

Thomas has a very rational and structured approach toward Design, in order to create products that deliver strong emotional impacts and generate high revenues.

Thomas has an extensive international experience in creating luxury products for Aston Martin, Infiniti and DS Automobiles.

Welcome

We are pleased to present our new agency, specialised in Design Mobility.

We would like to thank all the talented and inspiring people we have met during our career. They work within fascinating companies and passionate teams. Without them, none of it would have been possible.

Our aim is to provide you with healthy business relations and a federative enthusiasm that triggers emotions !

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